1. 17 years of franchise marketing and advertising experience working with over 5,200 franchisees, we understand the marketing needs and challenges of the franchisees and how they can become successful through our local store marketing programs.
2. We drive customers through the door with our tested and proven local store marketing and advertising programs – we manage the strategic planning and implementation of each plan.
3. Personal and professional one-on-one coaching for each franchisee to guide them through the marketing and advertising program.
4. We work exclusively with franchise organizations and we work directly with each franchisee. We understand the dynamics of franchise organizations and how to effectively work directly with each franchisee.
5. No more “do-it-yourself” marketing and advertising by the franchisees. Our expert staff will develop each plan, implement and handle “all of the details” for the franchisees allowing them to work on their business not in their business.
6. We minimize wasted advertising spent by franchisees. The franchisee’s dollars work harder to get new customers in the door.
7. We offer all of the accompanying services to support each program: demographic and business analysis, media planning and placement, events and event planning, direct response programs, solo direct mail, creative development and more.
8. IMS will enhance or become your marketing department. No need to hire additional corporate staff. The IMS team will become a reliable extension of your current marketing department or function as your company’s marketing department.
9. Minimal cost to the franchisor. Our local store marketing and advertising programs are paid for by the franchisees.
10. We make it easy and we get results.
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