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Help your franchisees succeed faster with turn-key marketing programs.
The Opening Launch and Grand Opening Campaign is vital to a new store's success.

Benefit and Value of the Opening Launch Program:
Customers find the store faster so Franchisees achieve break-even quickly!
  • Franchisees focus on build-out, permits, inventory, staffing, and developing business relationships in the community
  • Advertising funds are used with vehicles that will deliver the greatest impact
  • Plans are tailored to the specific market area
  • Costly advertising mistakes are avoided
  • No more “do-it-yourself” advertising
Media Investigation, Planning and Placement
IMS will carefully identify and screen all media options
    
     SMS media
     Geo-targeted online media
     Social media
     Print media
     Electronic media

and work with the franchisee in media selections, place the media, and coordinate all ads, direct mail postcard printing and mailing.

Event Planning and Implementation

  • Friends & Family Open House and Celebration
  • Business-to-Business Open House which will target business prospects. IMS will print and mail the invitations
  • Chamber of Commerce Ribbon Cutting
  • Partnership with a local charity organization with a large support base. This will help support the Grand Opening event, help drive new customers in the door and offer publicity opportunity
IMS Determines the Greatest Market Potential
IMS will work with the franchisee to determine the specific geographic market area. This area will be carefully analyzed by assessing the following characteristics to determine the areas with the greatest sales potential:
  • Identify the number of target consumer households, by age and income, that will purchase products and services
  • Determine the number of target business prospects with appropriate employee size in specific target industries that are most likely to buy in volume
  • Identify the specific geographic areas with highest sales potential

IMS Implements the Plan from Beginning to End
Every Plan is developed for each franchisee’s specific market area and implemented in three phases:

  • Pre-Opening Phase Designed to build awareness for the store before opening day while the franchisee focuses on the build-out
  • Soft Opening Focuses on building awareness for the new location, products/services and driving customers to the door from day one
  • Grand Opening Includes Business-to-Business Open House and Two-Day Community Grand Opening to propel the store to achieve and exceed break-even faster