“I firmly believe any franchise organization seriously interested in increasing their store’s customer counts and sales would find value and benefit from the marketing services, experience, and skills IMS offers.”
James H. Amos, Jr., CEO Tasti D-lite, Past Chairman, International Franchise Association, Past President, Mail Boxes Etc. & The UPS Stores
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- Extended Marketing Programs for New Franchisees upon completion of the Opening Launch Plan will help ensure their continued growth after their successful Opening.
- Marketing Plans for Existing Franchisees to achieve higher sales levels. IMS will develop and implement the plan and work directly with the franchisee. Plans will include a demographic analysis of the market area, assessment of business prospects, identify and screen all media vehicles and develop and implement the media plan.
- Promotional Campaigns for seasonal sales boosts, special product or service promotions and new product introductions. IMS will develop a promotional advertising package to include: outdoor banners, media placement including radio remote broadcasts and solo direct mail jumbo postcards for example.
- Local Store Marketing Programs no cost/low cost marketing initiatives for franchisees and include in-store and external activities to generate store traffic
- Direct Response Programs include:
- Solo direct mail jumbo 11” x 6” color postcards targeted to high potential households and businesses customized with store’s locator map, address, special offer, etc.
- Fact Gathering Applications by phone to business prospects to obtain essential marketing information and lead generation
- High Impact Programs – quick turn around program designed for high potential underperforming locations that delivers high impact sales growth.
- Marketing Workshops for franchisees. Custom built for each franchise organizations. Workshops will educate and motivate the franchisees on how to focus on sales opportunities inside and outside the store.
- Media Planning and Placement Services including TV - Radio and remote broadcasts - Direct mail – Print – Billboards - Marriage mail and much much more.
- Advertising Co-op Groups – IMS will provide complete media planning and services for advertising for metro. advertising co-op groups
- Event Planning for “big events” at the store to generate a crowd
- Creative Services for the development of jumbo postcards, radio commercials and print ads
- PR distribution of pre and post grand opening event press releases to the local media announcing the new store and contributions to the local charity organization
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