- Extended Marketing Programs for New Franchisees upon completion of the Opening Launch Plan will help ensure their continued growth after their successful Opening.
- Marketing Plans for Existing Franchisees to achieve higher sales levels. IMS will develop and implement the plan and work directly with the franchisee. Plans will include a demographic analysis of the market area, assessment of business prospects, identify and screen all media vehicles and develop and implement the media plan.
- Promotional Campaigns for seasonal sales boosts, special product or service promotions and new product introductions. IMS will develop a promotional advertising package to include: outdoor banners, media placement including radio remote broadcasts and solo direct mail jumbo postcards for example.
- Local Store Marketing Programs no cost/low cost marketing initiatives for franchisees and include in-store and external activities to generate store traffic
- Solo direct mail jumbo 11” x 6” color postcards targeted to high potential households and businesses customized with store’s locator map, address, special offer, etc.
- High Impact Programs – quick turn around program designed for high potential underperforming locations that delivers high impact sales growth.
- Marketing Workshops for franchisees. Custom built for each franchise organizations. Workshops will educate and motivate the franchisees on how to focus on sales opportunities inside and outside the store.
- Media Planning and Placement Services including TV - Radio and remote broadcasts - Direct mail – Print – Billboards - Marriage mail and much much more.
- Advertising Co-op Groups – IMS will provide complete media planning and services for advertising for metro. advertising co-op groups
- Event Planning for “big events” at the store to generate a crowd
- Creative Services for the development of jumbo postcards, radio commercials and print ads
- PR distribution of pre and post grand opening event press releases to the local media announcing the new store and contributions to the local charity organization
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