Island Fin Poke “Opening Day” – Tampa, FL​

The Problem

A new Island Fin Poké franchisee needed to build local awareness and customer demand before Opening Day on a limited marketing budget and no prior marketing experience.  Most new owners wait until the doors opened to begin attracting customers.

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The Solution

IMS began working with the franchisee 2½ months before opening launch by developing an integrated Pre-Opening Marketing Campaign.  The turn-key campaign introduced the brand and menu while building a database of prospective customers that IMS engaged and motivated to visit. The full program included:

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• “FREE Island Fin Poké Bowls for a Year” lead-generation promotion

• Storefront window “billboard” creative

• Social media marketing

• SMS text and email campaigns

• Five-day Opening Day promotion countdown

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​The Results

IMS helped Island Fin Poke, in Tampa, turn the critical weeks before opening launch into local awareness, customer leads and unprecedented Opening Day traffic:

• 1,013 opt-in leads generated before Opening Day and given to Franchisee

• 128 customers waiting outside before the doors opened

• Best Opening Day among Island Fin Poké new-store openings 

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“It was amazing…we had 128 people waiting in line outside before opening on Opening Day. It was the best Opening Day of all Island Fin Poké new stores.”

Jeff Sprout
Island Fin Poké | Tampa, FL

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Wayback Burgers | Bellevue, WA​

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The Problem

After opening in February, the Bellevue Wayback Burgers location was underperforming in customer traffic and sales compared with other newly opened Wayback Burgers locations.

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The Solution

IMS customized a local marketing program for this struggling franchise location.  The strategy included targeted social and digital campaigns, a 3-mile direct-response campaign, a B2B outreach to nearby businesses, a lead-generation promotion, and a community Re-Grand Opening event.​

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The Results

IMS applied its local marketing expertise to identify performance gaps and implement a targeted, cost-effective strategy that turned an underperforming franchise location into a growing store with measurable results.

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• 69% increase in average customer counts

• 42% increase in sales during the p6rogram

• 45% increase in lunch traffic from targeted B2B marketing

• Sales continued to grow another 4 month with IMS's Extended Marketing Plan.

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“69% more customers—42% higher sales during our Opening Launch—documented results after Impact Marketing Services became involved and reinvented the Opening Plan for our store.”

Ben L.

Wayback Burgers | Bellevue, WA

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Pizza Twist | Franklin, TN​

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The Problem

Pizza Twist had been open for five months with average sales, but many local customers still didn't know the restaurant was there. The store needed a way to increase awareness, attract new customers and build sales momentum.

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The Solution

IMS implemented its Life Raft Program, creating a Grand Opening-style relaunch designed to reintroduce the location to the community.

The campaign combined SMS messaging, social media, direct mail, community field marketing and a Chamber ribbon cutting with a three-day promotional event to generate awareness, trial and new customer traffic.​

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The Results

The Life Raft Program gave the location a fresh opportunity to get noticed, attract new customers and create renewed sales momentum.

• 213 new customers during the promotional weekend

• 128% increase in customer counts vs. a typical weekend

• 69% increase in sales vs. a typical weekend

• Repeat visits from new customers, with sales continuing to grow

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“The Grand Opening John and his IMS team put together gave us the strongest weekend we’ve had, with over 200 customers; most were new and didn’t know we were here. Since then, we have seen many of the new customers come back.”

Dinesh Gudibandi

Pizza Twist | Franklin, TN