35 Years Serving 6,000+ Franchisees
RESULTS/PODCASTS & MEDIA
Franchise marketing insights from John W. Lee
John joins leading business podcasts to share what 35 years and 6,000+ franchisees have taught him about launching strong and growing in local markets. Watch the highlights, or dive into the full conversations.
Business Stories with Ryan Arcoraci
How to Turn Under-Performing Stores Around
John explains why some franchise locations struggle and how IMS's four-month "Life Raft" program turns underperforming stores around quickly and at low cost.
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18–22% of franchise network's stores underperform or struggle
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Fix the root cause first: operational issues, strong local competition, lack of a targeted marketing plan or under-funding
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Real results: one client generated 136 new customers in 30 days for less than $500, and sales the following month increased 56%
Business Stories with Ryan Arcoraci
How to Make Your Franchise Opening Launch Actually Drive Sales!
John explains why a grand opening is a sales strategy, not a one-day event, and how franchisees can start building customers weeks before opening day.
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Start marketing at least 8 weeks before opening.
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Build local community relationships, not just ad spend.
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Turn opening-day crowds into repeat customers.