Avoid Opening Launch Disappointments…New locations become top performers in the network and exceed expectations. No extra cost to corporate – No need to hire additional marketing staff. 4-month marketing program includes: •Pre-Opening – begins 8 weeks before Opening Day with special “Enter to Win…” campaign •New Open – incl. local charity fundraisers, special promotions •Grand Opening – events, fundraisers, special community-wide promotions •Extended Opening phase – program continues for 4-months Create demand for the menu before the store opens, with a line of customers waiting for the doors to open and full of customers on Opening Day and Grand Opening weekend.

For New Ownership & Management. Remodeled & Relocated Stores - IMS will provide a proven "Road map" marketing program to rebuild and achieve next level success that sustains. IMS will turn ‘hidden’ sales opportunities into ‘tangible’ results…increase customer traffic and deliver higher sales. Every market area is different and offers unique market-area opportunities. IMS develops target “store-level” marketing plans to address those opportunities. Programs are designed to help franchisees reach new customers, reconnect with past customers, increase frequency and build sustainable local growth. Key Program Elements: 3-4 month marketing program Rebuild the customer base Weekly Coaching Calls Competitive Conquesting

“Life Raft” Program for Underperforming Stores - 18-22%* of a franchise network’s stores under-perform and stress the system. Turn struggling stores around quickly – at low cost. *International Franchise Association When a franchise location isn’t generating the customer traffic or sales it should, spending more on the same marketing isn’t always the answer. IMS’s Life Raft Program takes a hands-on look at the location, local market, customers and current marketing to identify what’s holding performance back—and where the opportunities for growth are. We then develop and implement a customized local marketing plan designed to re-engage past customers, attract new customers, increase traffic and generate sales momentum quickly. The goal: measurable improvement today and a stronger framework for continued growth.

Marketing Services & Webinars Supporting Each Location and the Network. IMS provides additional marketing programs and consulting that help franchise organizations strengthen local execution across their network. Free Marketing Webinars Franchisor may select four-45 minute marketing webinars from seven marketing topics for all franchisees in the network, especially for underperforming locations. John Lee will present each webinar to your franchisees at no charge. Catering Marketing Program Increase each store’s sales by 15-18% with catering to businesses in the nearby area for employee parties, sales meetings, etc. The IMS team initiates telemarketing calls to businesses and sets the appointments with the businesses. Services include customized marketing consultations, franchisee workshops and training, marketing manuals, network-wide promotions, webinars, field and community marketing, lead generation and database development.

Give every franchisee the tools, training and marketing support they need to compete and grow in their local market. The goal: stronger local marketing execution, more confident franchisees and better performance across the network. IMS provides a complete range of network-wide marketing services, training and hands-on support designed to strengthen local execution, improve marketing consistency and help franchisees make smarter use of their marketing dollars. From media planning and promotional campaigns to webinars, field marketing, lead generation and one-on-one consultation, IMS can serve as an extension of your corporate marketing team—without adding staff.

IMS combines proven local marketing expertise with digital strategies designed to connect franchise locations with customers in their individual markets. Services can include paid search, social media advertising, local digital campaigns, email and SMS marketing, lead generation, database marketing and targeted digital media. Every plan is built around the location and its objectives—not a one-size-fits-all media package.